四谛
去百度文库,查看完整内容>内容来自用户:李林峰摘要随着社会的不断进步,人们生活水平的日益改善,越来越多的人开始重视服装穿戴,尤其是中年女性,在过于无法满足其时尚需求的情况下,对现在各种中年服饰的需求越来越大,这也直接带动服装企业的发展。同时服装行业的竞争激烈程度也促使了服装企业对自身营销策略的制定、实施与优化。市场营销将对企业未来发展起到决定性作用,因此本文将以YH公司为例,借助4P理论对YH公司市场营销问题进行研究,YH公司如何找准市场定位、如何确定目标市场、如何制定营销策略来满足消费者的需求,成为YH公司函待解决的问题。最后从4P策略角度提出YH公司市场营销策略问题的优化建议,希望该公司能够更好更快的发展。关键词:YH公司;市场营销;4P策略AbstractWith the continuous advancement of society and the improvement of people's living standards, more and more people are paying attention to clothing wear, especially for middle-aged women. In the case that they are too unable to meet their fashion needs, they are now facing various middle-aged costumes. The demand is getting bigger and bigger, which also directly drives the development of clothing enterprises. At the same time, the fierce competition in the apparel instry has also prompted garment companies to formulate, implement and optimize their own marketing strategies. Mark